Showing posts with label Nokia. Show all posts
Showing posts with label Nokia. Show all posts

Friday, February 11, 2011

Nokia and Microsoft form alliance

11 February 2011 Last updated at 09:41 GMT Stephen Elop Stephen Elop was at Microsoft before taking over Nokia in September 2010 Nokia has announced plans to form a "broad strategic partnership" with Microsoft.

The deal would see Nokia use the Windows phone operating system for its smartphones, the company said.

Microsoft's Bing will power Nokia's search services, while Nokia Maps would be a core part of Microsoft's mapping services.

Earlier this week Nokia chief executive Stephen Elop sent a memo to staff warning that the company was in crisis.

The memo, published first by technology website Engadget, warned that the company was standing on a "burning platform".

The new strategy means Nokia's existing smartphone operating systems will be gradually sidelined.

Continue reading the main story image of Rory Cellan-Jones Rory Cellan-Jones Technology correspondent, BBC News

"So Stephen Elop has pushed Nokia off that now infamous burning platform he described to staff some days ago and into the unknown.

His chosen lifebelt is Windows Phone 7, a new smartphone operating system that has won critical praise but, so far at least, only a tiny share of the market.

So Nokia is moving from an ailing system Symbian - which still has a large chunk of the market - to a fledgeling which has yet to prove itself, made by a firm with a poor track record in mobile.

Why then, did Mr Elop not opt to go with Google's Android, the operating system with momentum behind it? Perhaps he feels more comfortable with the culture of Microsoft, where he worked until joining Nokia.

The cruel verdict from some is that two turkeys don't make an eagle - but you can't fault Mr Elop for his audacity. This is a huge moment which could shape the future of an industry."

Symbian, which runs on most of the company's current devices will become a "franchise platform", although the company expects to sell approximately 150 million more Symbian devices in future.

The announcement is widely seen as a response to the growing pressure from other smartphone platforms, including Google's Android and Apple's iPhone.

"This is a clear admission that Nokia's own-platform strategy has faltered," said Ben Wood, an analyst with research firm CCS: Insight.

"Microsoft is the big winner in this deal, but there are no silver bullets for either company given the strength of iPhone and Android," he added.

Nokia's share of the smartphone market fell from 38% to 28% in 2010, according to monitoring firm IDC.

Nokia's upcoming Meego operating system also appears to have been sidelined, to some extent.

According to the company statement: "MeeGo will place increased emphasis on longer-term market exploration of next-generation devices."

The new platform was expected to form the core of Nokia's future smartphone and tablet strategy.

The company says it still plans to ship one Meego device by the end of 2011.

For Magnus Rehle, the Nordic managing director of research firm Greenwich Consulting, Nokia may have difficulty juggling its three operating systems: Windows, Symbian and MeeGo.

"Three platforms is a lot to work with. I'm not sure there is room for so many platforms," he said.

And, as with any tie-up, there could be clashes between the two firms.

"Elop has to convince the best people to stay and some people will inevitably be jumping off the burning platform," he said.


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Wednesday, February 9, 2011

Nokia at crisis point, warns boss

9 February 2011 Last updated at 11:12 GMT Stephen Elop Stephen Elop was at Microsoft before taking over Nokia in September 2010 Nokia's new head has sent an outspoken and frank memo to his staff that suggests the phone giant is in crisis.

Stephen Elop describes the company as standing on a "burning platform" surrounded by innovative competitors who are grabbing its market share.

In particular, he said, the firm had been caught off guard by the success of Google's Android operating system and Apple's iPhone.

BBC News has verified that the memo is genuine.

"The first iPhone shipped in 2007, and we still don't have a product that is close to their experience," chief executive Mr Elop wrote in the note that was distributed to the Finnish company's staff and was first published by technology website Engadget.

"Android came on the scene just over two years ago, and this week they took our leadership position in smartphone volumes. Unbelievable."

Although Nokia leads the global smartphone market in terms of handset sales, its overall share has been gradually declining.

Continue reading the main story
Now that the American CEO has lobbed a hand grenade into the quiet, understated culture of Finland's mobile giant, all bets are off”

End Quote Rory Cellan-Jones Technology correspondent According to research firm IDC, Nokia's share fell from 38% in 2009 to 28% by the end of 2010.

Meanwhile its rivals, including Apple and HTC have seen their share increase, or remain constant.

Ben Wood, an analyst at research firm CCS insight, said the memo showed that Mr Elop has a "deep understanding of the severe structural problems Nokia is facing".

"I think it shows that he has inherited an organisation that is in much worse shape than he anticipated and the work that will be required to get it back on track should not be underestimated," he told BBC News.

Mr Elop's leaked memo also suggests that Nokia is also being squeezed at the lower, non-smartphone end of the market by Chinese manufacturers.

"They are fast, they are cheap, and they are challenging us," he wrote.

Nokia is expected to publicly address its future strategy at a media event this Friday.

Mr Wood said that he thought Mr Elop would use the briefing as a chance to issue a "mea culpa".

"He will use it to say 'we are not in a good position, we have been outgunned and if we are to recover we are going to have to take some drastic decisions'."

Mr Wood said this could involve using Android or Microsoft's Windows Phone 7 operating systems.

"No options will be ruled out," he said.


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